Téléchargez le livre : The Corporate Reputation of Multinational Corporations

The Corporate Reputation of Multinational Corporations

An Analysis of Consumers' Perceptions of Corporate Reputation and its Effects Across Nations

Éditeur :

Springer Gabler

Paru le : 2017-10-24

Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that country-specific factors like cultural or political factors, but also...
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Description du livre

Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that country-specific factors like cultural or political factors, but also institutional differences between countries as well as firm-specific resources in a country influence the corporate reputation-consumer behavior relationship. Additionally, an overview of the main cultural approaches and how they influence consumers’ corporate reputation perceptions is given. 

À propos

Auteur
Cathrin Huber
Éditeur
Springer Gabler
Collection
n.c
Parution
2017-10-24
Pages
181 pages
EAN papier
9783658197636

Auteur(s) du livre


Defaut-Illustration Cathrin Huber
Dr. Cathrin Huber received her doctoral degree from the University of Trier, where she worked at the chair for Marketing and Retailing.

Caractéristiques détaillées - droits

EAN PDF
9783658197643
Prix
52,74 €
Nombre pages copiables
1
Nombre pages imprimables
18
Taille du fichier
8069 Ko
Ce livre est accessible aux handicaps informations d'accessibilité

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