Social Media Analytics Strategy

Using Data to Optimize Business Performance

Éditeur :

Apress

Paru le : 2017-11-12

This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a ...
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À propos


Éditeur

Collection
n.c

Parution
2017-11-12

Pages
306 pages

EAN papier
9781484231012

Auteur(s) du livre


Alex Gonçalves works for Quintly (professional social media analytics), training and providing analytics to social media teams around the world from global companies such as Peugeot & Citroen, Danone, Autodesk, and Monster Energy, as well as from global PR agencies such as Ogilvy, Leo Burnett, Publicis, Mediacom, Mindshare, Havas, and many others. Alex's global experience combined with his professional experience has given him an understanding of the different contexts of digital marketing around the world. He has lived in the United States, Germany, England, Czech Republic, Portugal, and Brazil. He currently lives in the United States, where he continues to expand his work and help professionals improve their use of social media analytics. 

Caractéristiques détaillées - droits

EAN PDF
9781484231029
Prix
62,11 €
Nombre pages copiables
3
Nombre pages imprimables
30
Taille du fichier
4372 Ko
EAN EPUB
9781484231029
Prix
62,11 €
Nombre pages copiables
3
Nombre pages imprimables
30
Taille du fichier
1485 Ko

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