Mark Dunford is an academic and researcher who has held senior roles in a number of UK Universities including University of Brighton, Goldsmiths and University of East London where he was an Associate Dean in the School of Arts and Digital Industries. Tricia Jenkins is a researcher and digital storytelling facilitator who also works with Insightshare Participatory Video company and is a lecturer at Goldsmiths, University of London, UK. In 2008, Mark and Tricia established DigiTales, a research company specialising in Digital Storytelling and participatory media. The company is hosted by Goldsmiths, University of London, UK.