CHONG JU CHOI is Visiting Professor of International Business at Cass Business School (Department of Shipping, Trade and Finance), City University, London, UK and at the Kingold Business School, Jaitong University, China. His past academic career has spanned many continents, with earlier appointments at the Universities of Oxford, Cambridge and City University in the UK, Duke University, Fuqua School of Business in the USA, the University of Bologna, Italy, the Australian National University, Australia; Waseda University, Japan. He has published over 100 papers in international journals and is the author of a number of books, including Emergent Globalization (Palgrave 2004). CARLA C.J.M. MILLAR is Professor of International Marketing and Management at the School of Business, Public Administration and Technology at the University of Twente in the Netherlands. She was previously Dean of TSM Business School in the Netherlands and Professor at the University of Groningen, and spent ten years with major MNCs before teaching at Greenwich and City Universities in London, UK. She has published widely in journals and is the co-author of a number of books, including Emergent Globalization published by Palgrave in 2003.CAROLINE WONG has been on the academic staff of the National Graduate School of Management of the Australian National University as an Associate Lecturer and tutor, a function she currently fulfills on a need basis for the full time MBA and MIM (Masters in Management) programs. Her research focuses on global cities, cultural industries and international business, which are the topics of her current PhD thesis.