Duena Blomstrom is a well-respected thought leader in FinTech with a large Twitter and LinkedIn following, an independent digital banking and CX consultant, an entrepreneur and angel investor, a mentor to startups, a blogger with cutting edge opinion style named as one of LinkedIn’s Top Voices, a public speaker at industry events and the inventor of the Emotional Banking and EX concepts. With a background in Psychology as well as Business, she is intensely passionate about getting banks to think of the concept of “Emotional Banking” or how to stop thinking feature set and start thinking customer’s feelings. She is working with corporations on deep cultural change programs that enable them to become truly Human Design-led organisations and put experience at the heart of the organisation to build strong brands.