The Contagious Commandments

Ten Steps to Brand Bravery

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Éditeur :

Penguin

Paru le : 2018-11-01

Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?Contagious, the globally renowned in...
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Éditeur

Collection
n.c

Parution
2018-11-01

Pages
304 pages

EAN papier
9780241328965

Auteur(s) du livre


Paul Kemp-Robertson co-founded the now globally renowned creative and strategic intelligence resource, Contagious, in 2004. Previously, he worked in commercials production and was part of the launch team behind the marketing creativity magazine Shots before going on to become editor, and was later Leo Burnett's worldwide director of creative resources. Paul has written for publications including Business 2.0 and the Guardian and his TEDGlobal talk on alternative currencies has been viewed over one million times. He has a Masters degree from the University of London.Chris Barth is a senior strategist at Contagious, where he oversees a wide variety of projects for brands and agencies in North America, including trend briefings, research reports, creative capabilities training, innovation workshops and collaborative strategic initiatives. Prior to joining Contagious in 2013, Chris worked as a staff writer at Forbes, where he also produced Steve Forbes' Intelligent Investing interview series, which featured conversations with global leaders in economics, business and investing. In the past, he has also been a freelancer at Rolling Stone, an editorial producer at Major League Baseball Advanced Media, and a consultant at Arcadia Solutions.

Caractéristiques détaillées - droits

EAN EPUB
9780241328989
Prix
14,99 €
Nombre pages copiables
30
Nombre pages imprimables
30
Taille du fichier
1608 Ko

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