Implanting Strategic Management

Éditeur :

Palgrave Macmillan

Paru le : 2018-10-26

Coming more than 25 years after the last edition, this edition of the groundbreaking Ansoff work on the concepts and practical implementation of strategic management provides up-to-date case studies and simplified figures and offers a comprehensive approach to guiding firms through turbulent environ...
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À propos

Auteur


Collection
n.c

Parution
2018-10-26

Pages
592 pages

EAN papier
9783319995984

H. Igor Ansoff (1918-2002) was an applied mathematician and business manager. He is well known as the pioneer and father of Strategic Management. Ansoff studied at Brown University, where he received his Doctorate. He joined UCLA in the Senior Executive Program. Ansoff was a distinguished professor at United States International University (now Alliant International University) for 17 years, where his work in strategic management research is still continued by several institutes. During his career he consulted with many multinational corporations including Philips, General Electric, Gulf, IBM, Sterling and Westinghouse. Ansoff was the first management guru to recognize the need for strategic planning for firms operating in an increasingly complex and turbulent business environment.Daniel Kipley is Professor of Strategy at Azusa Pacific, USA.A.O. Lewis is Professor of Management at National University, USA.Roxanne Helm-Stevens is Chair and Professor in the Department of Management at Azusa Pacific, USA.Rick Ansoff is Associate Professor in Statistics, Measurement, Research Methods, and General and Personality Psychology at Alliant International University, USA.

Caractéristiques détaillées - droits

EAN PDF
9783319995991
Prix
63,29 €
Nombre pages copiables
5
Nombre pages imprimables
59
Taille du fichier
12995 Ko
EAN EPUB
9783319995991
Prix
63,29 €
Nombre pages copiables
5
Nombre pages imprimables
59
Taille du fichier
4577 Ko

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