Professor Bas Verplanken graduated and obtained his PhD at the University of Leiden, The Netherlands, where he worked as a Research Fellow and Lecturer from 1980-1990. From 1990-1998 he was a Lecturer and senior lecturer at the University of Nijmegen. From 1998 to 2006 he was a professor at the University of Tromsø, Norway. In 2006 he joined the University of Bath, where he was Head of Department of Psychology from 2010-2016. His research interests are in attitude-behaviour relations and change, applied in the domains of environmental, health, and consumer psychology. He has developed a special interest in habits. He published on a variety of topics, including risk perception, environmental concern, unhealthy eating, travel mode choice, values, self-esteem, body image, worrying, mindfulness, impulsive buying, behaviour change, and sustainable lifestyles. He served as an associate editor of the British Journal of Social Psychology and Psychology and Health.