Tim McDaniel is director of business valuations at Rea & Associates in Columbus, Ohio. McDaniel specializes in business valuation and succession planning. He is a recognized leader in the business valuation field, having been involved in over 1,800 valuation engagements and numerous merger-and-acquisition transactions. He also consults with family businesses on integrating family and business issues surrounding succession planning. McDaniel prides himself on using plain English to teach business owners the value of their most prized asset and how to increase that value. A certified public accountant and the author of nearly twenty articles in publications like CPA Voice, American Venture Magazine, and Practical Tax Strategies, he has obtained the top three professional valuation credentials (ASA, CBA, ABV).