Télécharger le livre :  Retailing

Modifications des comportements de consommation, e-commerce et commerce connecté, géomarketing, allongement des horaires d'ouverture, voire ouverture des magasins le dimanche... Le retail connaît de nombreux bouleversements. Très structuré et didactique, cet ouvrage...
Editeur : Dunod
Parution : 2018-04-25

Format(s) : PDF
18,99
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Télécharger le livre :  Paul E. Green - L'analyse des données en marketing

Afin de bien comprendre l’œuvre de Green, nous examinerons tout d’abord les contributions liées à la recherche marketing concernant aussi bien les méthodes d’analyse multivariée que les méthodes d’analyse de données dite multidimensionnelle, après avoir rappelé ce qui...
Editeur : Éditions EMS
Parution : 2016-05-19
Collection : Les Grands auteurs
Format(s) : ePub sans DRM
3,99
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Télécharger le livre :  Location-Based Marketing

Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized...
Editeur : Wiley-ISTE
Parution : 2020-04-09

Format(s) : PDF, ePub
148,86
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Télécharger le livre :  Design and Management of Interfirm Networks

Interfirm networks include franchising, retail and service chains, cooperatives, financial networks, joint ventures, strategic alliances, licensing, public-private partnerships and new network forms in the digital economy. This book gathers the latest research studies...
Editeur : Springer
Parution : 2019-11-18
Collection : Contributions to Management Science
Format(s) : PDF, ePub
89,66
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Télécharger le livre :  Management and Governance of Networks

This book highlights cutting-edge research in the economics and management of networks as an interdisciplinary field, offering new theoretical, empirical and practical perspectives on the management, governance, ownership and control of cooperatives, franchising...
Editeur : Springer
Parution : 2017-05-16
Collection : Contributions to Management Science
Format(s) : PDF, ePub
105,49
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Télécharger le livre :  Interfirm Networks

The organization of interfirm networks, such as alliances, cooperatives, franchise and retail chains, has become an important research topic in the field of economics, marketing, strategic management, and organization theory. This book contributes to the literature on...
Editeur : Springer
Parution : 2014-12-01

Format(s) : ePub
94,94
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Télécharger le livre :  Network Governance

The current book on Nework Governance contributes to the literature by offering new perspectives on network goals and performance, inter-organizational learning and trust in alliances, corporate governance issues in cooperatives, governance of cross-border retail...
Editeur : Physica
Parution : 2013-03-12
Collection : Contributions to Management Science
Format(s) : ePub
126,59
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Télécharger le livre :  Geomarketing

This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending...
Editeur : Wiley-ISTE
Parution : 2013-03-04

Format(s) : PDF, ePub
159,41
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Télécharger le livre :  New Developments in the Theory of Networks

The theory of networks aims at developing theoretical views on the design and management of alliances, franchise chains, licensing, joint ventures, cooperatives, and venture capital relations.The current trend in economics and management of networks is twofold: First...
Editeur : Physica
Parution : 2011-01-12
Collection : Contributions to Management Science
Format(s) : ePub
147,69
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Télécharger le livre :  Economics and Management of Networks

Previous research on the institutional structure of franchising networks (Bri- ley et al. 1991; Lutz 1995; Shane 1998; Lafontaine and Shaw 1999, 2005; - fuso 2002; Penard et al. 2003a,b) does not explain the governance structure of the franchising firm as an...
Editeur : Physica
Parution : 2007-03-20
Collection : Contributions to Management Science
Format(s) : PDF
137,14
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