Télécharger le livre :  Location-Based Marketing

Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized...
Editeur : Wiley-ISTE
Parution : 2020-03-31

Format(s) : PDF, ePub
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