Success in the Bottom of the Pyramid Market in Africa

The Case of Multinational Pharmaceutical Companies

Éditeur :

Springer

Paru le : 2020-11-13

This book presents an empirical investigation of the efforts that multinational pharmaceutical companies take in order to find a business model that allows for a profitable access to the Bottom of the Pyramid (BoP) markets. The Bottom of the Pyramid in Africa is frequently mentioned as an attractive...
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Éditeur

Collection
n.c

Parution
2020-11-13

Pages
120 pages

EAN papier
9783030590673

Auteur(s) du livre


Prof. Dr Philipp von Carlowitz teaches and researches at the ESB Business School of Reutlingen University. Previously he worked in various strategy functions at BASF SE and Siemens AG. His research in Strategic and International Management is applied, seeking theoretically and conceptually based practical insights that can help companies and institutions to be successful. His main field of research is business in Sub-Saharan Africa. He has published in this field on topics such as  distribution challenges in Africa, entrepreneurship in Africa, and doing business in Africa. He has conducted studies on business in Africa that were published for various government institutions such as  the German Federal Ministry for Economic Cooperation and Development, Austrian Federal Minister for Digital and Economic Affairs, Austrian Development Agency, and the Austrian Economic Chambers (WKO). He is also an advisor on Africa and general strategic management topics to private companies, for example, Siemens AG, BASF SE, BBraun Melsungen AG. He is a member of the scientific advisory board of the German–African Business Association (Afrika-Verein der deutschen Wirtschaft) and the International Trade Committee of the Chamber of Commerce Reutlingen.

Caractéristiques détaillées - droits

EAN PDF
9783030590680
Prix
52,74 €
Nombre pages copiables
1
Nombre pages imprimables
12
Taille du fichier
2857 Ko
EAN EPUB
9783030590680
Prix
52,74 €
Nombre pages copiables
1
Nombre pages imprimables
12
Taille du fichier
6236 Ko

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