The Future of Online Targeting

Driving Sustainable Growth with First-Party Data

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Éditeur :

Springer

Paru le : 2026-05-29

This book examines the transformation of online targeting in a world of increasing privacy regulation, declining third-party identifiers, and growing reliance on first-party data. It provides practical guidance for marketers, technology teams, and decision makers who need to build sustainable digita...
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Éditeur

Collection
n.c

Parution
2026-05-29

Pages
142 pages

EAN papier
9783658515409

Auteur(s) du livre


Jonas Rashedi is an entrepreneur, podcaster, and author of numerous specialist books. He is the Chief Digital Officer at FALKE. With over 16 years of experience in e-commerce, media, and retail, he specializes in data strategies, marketing automation, and artificial intelligence. His podcast “My Data is Better Than Yours” reaches over 220,000 streams per month. Dr. Dirk Rohweder brings more than 30 years of leadership experience in telecommunications, consumer goods, consulting—including roles as CIO of T-Mobile and the Paulaner Brewery Group. Since 2016, he has been co-founder and COO of Teavaro, where he drives marketing identity management and first-party data strategies. His focus is uniting AdTech and MarTech to build identity and activation infrastructure for marketing—helping brands act earlier on customer intent.

Caractéristiques détaillées - droits

EAN PDF
9783658515416
Prix
68,56 €
Nombre pages copiables
1
Nombre pages imprimables
14
Taille du fichier
3379 Ko
EAN EPUB
9783658515416
Prix
68,56 €
Nombre pages copiables
1
Nombre pages imprimables
14
Taille du fichier
2099 Ko

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