Feifei Yang is an Associate Professor at Shanghai International School of Chief Technology Officer and Asia Europe Business School, East China Normal University. She received her PhD from the University of New South Wales, Australia. Her research interests include AI-driven decision-making, algorithmic control, entrepreneurship, and innovation. Her research has been published in academic journals, including the Journal of Business Research, Journal of Business Ethics, Journal of Business and Psychology, Information & Management, and the International Journal of Information Management. Her research has been presented at the Academy of Management (AOM) Conference (2025) and Australia and New Zealand Academy of Management (ANZAM) Conference (2025).