Anusha Ravi is a senior product leader with over a decade of experience launching enterprise products from 0 to 1. She’s led platform and customer systems work at companies like Intuit, Walmart, Microsoft, and Tango Analytics — often operating at the messy intersection of user needs, tech complexity, and organizational change. Her work has shaped how large teams collect insights, build with clarity, and scale with purpose. This book is deeply personal — it brings together playbooks, patterns, and lessons she’s used (and battle-tested) over the years to build products that actually ship and stick. Outside of work, Anusha mentors emerging talent, judges startup competitions, and loves helping others find their voice in product leadership.
Nitika Malhotra is a product leader with 7+ years building 0 to 1 and growth products across enterprise and marketplace environments. Across Walmart and Tango Analytics, she has built and scaled products in complex, cross-functional ecosystems where incentives, systems, and execution all have to line up. She is known for navigating grey spaces, filling in what is missing, and acting as a catalyst to move complex work forward. Her strengths span product strategy and execution, driving stakeholder alignment across Product, Engineering, and go-to-market partners, and translating technical constraints into customer-ready outcomes. This book distills what she has learned while shipping through that reality, including how to make decisions, build alignment, and scale products that actually work.