Télécharger le livre :  Geomarketing

This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending...
Editeur : Wiley-ISTE
Parution : 2013-03-04

Format(s) : PDF, ePub
159,41
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Télécharger le livre :  The Arab World Unbound

An expert's guide to exploring business opportunities in the burgeoning Arab marketplace This groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the...
Editeur : Jossey-Bass
Parution : 2012-07-13

Format(s) : PDF, ePub
36,08
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Télécharger le livre :  The International Brand Valuation Manual

The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models.The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This...
Editeur : Wiley
Parution : 2011-09-15

Format(s) : PDF, ePub
56,13
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Télécharger le livre :  Poorly Made in China

An insider reveals what can—and does—go wrong when companies shift production to China In this entertaining behind-the-scenes account, Paul Midler tells us all that is wrong with our effort to shift manufacturing to China. Now updated and expanded, Poorly Made in China...
Editeur : Wiley
Parution : 2010-12-03

Format(s) : PDF, ePub
15,30
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Télécharger le livre :  The SAGE Handbook of International Marketing

Over the past two decades; the nature of international marketing has faced huge change. Increasingly challenged with the unprecedented emergence of globally integrated, yet geographically scattered activities multinational marketing has had to respond accordingly. The...
Editeur : SAGE Publications Ltd
Parution : 2008-12-18

Format(s) : PDF
91,10
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