Télécharger le livre :  Perception of Physicians

A Papa Smurf or Superman...Spring or winter…Woman or man…Circle or triangle…All of the people have definitely received treatment from a physician. All right then, how are the physicians perceived? Or how do you want to be perceived if you are a physician? This is an...
Editeur : Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution : 2021-01-22

Format(s) : PDF, ePub
19,73
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Télécharger le livre :  Change

'A remarkable and important guide to effecting change in our individual lives, businesses, societies - and beyond' JONAH BERGER, bestselling author of ContagiousHow did movements like the Arab Spring and Black Lives Matter take off when they did? How did Lord Kitchener...
Editeur : John Murray
Parution : 2021-01-21

Format(s) : ePub
7,99
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Offre spéciale
-27 % : 10,99 €
Télécharger le livre :  Public Relations Theory

Explore a wide range of theoretical frameworks and themes for public relations in this comprehensive and authoritative work  Public Relations Theory: Capabilities and Competencies is a comprehensive overview of the major theoretical perspectives in public...
Editeur : Wiley-Blackwell
Parution : 2020-12-07

Format(s) : PDF, ePub
57,08
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Télécharger le livre :  Global and Multicultural Public Relations

An overview of the practice of strategic global and multicultural public relations in various sectors Global and Multicultural Public Relations offers students an expert overview of specific public relations practices, focused on strategic analyses of actual case...
Editeur : Wiley-Blackwell
Parution : 2019-06-05

Format(s) : PDF, ePub
42,20
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Télécharger le livre :  Public Relations Theory

The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to...
Editeur : Wiley-Blackwell
Parution : 2019-01-29

Format(s) : PDF, ePub
40,62
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Télécharger le livre :  New Female Tribes

How do you see women? And how do they see themselves? In her role as Head Strategist at the world famous advertising agency J. Walter Thompson, author Rachel Pashley decided to find out. In a global survey orchestrated over five years, over 8,000 women responded, aged...
Editeur : Virgin Digital
Parution : 2018-07-05

Format(s) : ePub
14,99
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Télécharger le livre :  Marketing Luxury Goods Online

The marketing of luxury goods faces a fundamental challenge: balancing sales growth against exclusiveness. In today’s digital world, this trade-off has become even more challenging. A luxury brand’s fragile concept of exclusiveness is seemingly incompatible with the...
Editeur : Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution : 2017-08-29

Format(s) : PDF, ePub
66,41
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Télécharger le livre :  World Media Ethics

Emphasizing the intertwined concepts of freedom of the press and social responsibility, this is the first book to cover media ethics from a truly global perspective. Case studies on hot topics and issues of enduring importance in media studies are introduced and...
Editeur : Wiley-Blackwell
Parution : 2017-05-30

Format(s) : PDF, ePub
65,62
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Télécharger le livre :  Strategic Social Media

Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. ...
Editeur : Wiley-Blackwell
Parution : 2016-09-12

Format(s) : PDF, ePub
33,02
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Télécharger le livre :  Hey, Whipple, Squeeze This

The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns,...
Editeur : Wiley
Parution : 2016-01-19

Format(s) : PDF, ePub
22,58
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Télécharger le livre :  Shopping Enjoyment

Shopping Enjoyment bildet einen strategischen Ansatzpunkt für den stationären Handel, um sich von Anbietern des e-Commerce abzuheben. Auf der Basis eines theoretisch-konzeptionell fundierten Untersuchungsmodells werden in diesem Buch der Einfluss geschäftspolitischer...
Editeur : Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution : 2015-08-28

Format(s) : PDF, ePub
53,75
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Télécharger le livre :  Branding For Dummies

Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll...
Editeur : For Dummies
Parution : 2014-12-04

Format(s) : PDF, ePub
24,05
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Télécharger le livre :  Gamechangers

Shake up and redefine the market by changing your game!A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has sought out the brands and...
Editeur : Wiley
Parution : 2014-11-24

Format(s) : PDF, ePub
35,45
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Télécharger le livre :  Summary: Your Marketing Sucks

The must-read summary of Mark Stevens' book: "Your Marketing Sucks".This complete summary of the ideas from Mark Stevens' book "Your Marketing Sucks" shows how marketers need to be aware of how many sales are being generated by their marketing campaigns. In his book,...
Editeur : Business Book Summaries
Parution : 2014-11-12

Format(s) : ePub sans DRM
4,99
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Télécharger le livre :  Summary: The Wizard of Ads

The must-read summary of Roy H. Williams' book: "The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires".This complete summary of the ideas from Roy H. Williams' book "The Wizard of Ads" shows that, while technology is changing and advancing...
Editeur : Business Book Summaries
Parution : 2014-09-29

Format(s) : ePub sans DRM
4,99
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Télécharger le livre :  Summary: The Internet Publicity Guide

The must-read summary of V. A. Shiva's book: "The Internet Publicity Guide: How to Maximize Your Marketing and Promotion in Cyberspace".This complete summary of the ideas from V. A. Shiva's book "The Internet Publicity Guide" shows how the internet has become a part of...
Editeur : Business Book Summaries
Parution : 2014-09-29

Format(s) : ePub sans DRM
4,99
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Télécharger le livre :  Summary: Secret Formula

The must-read summary of Frederick Allen's book: "Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World".This complete summary of the ideas from Frederick Allen's book "Secret Formula" tells how Coca-Cola...
Editeur : Business Book Summaries
Parution : 2014-09-29

Format(s) : ePub sans DRM
4,99
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Télécharger le livre :  The PR Masterclass

The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy...
Editeur : Wiley
Parution : 2013-12-04

Format(s) : PDF, ePub
20,26
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Télécharger le livre :  Strategisches Ingredient Branding

Durch Ingredient Branding bauen Zulieferer eine eigene Marke auf und emanzipieren sich vom Endprodukthersteller. Dies ist sinnvoll, denn unter Zulieferern ist Anonymität und Austauschbarkeit weit verbreitet. Diese Arbeit zeigt auf, warum und wie sich Zulieferermarken...
Editeur : Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution : 2013-11-27

Format(s) : PDF
63,25
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Télécharger le livre :  The Ad Makers

The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial.Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of...
Editeur : Ilex Press
Parution : 2013-07-01

Format(s) : ePub
3,99
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