Télécharger le livre :  The Happiness Revolution

A new book by two of the biggest powerhouses in positive psychology and personal development – Dr Andy Cope and Professor Paul McGee Happiness. We chase it, we crave it…it’s so in demand… yet so scarce and fleeting. But here’s the good news. In The Happiness Revolution:...
Editeur : Capstone
Parution : 2021-06-09

Format(s) : PDF, ePub
14,35
Guide des formats
Télécharger le livre :  Consumer Happiness: Multiple Perspectives

This book helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical understanding of consumer happiness. The relentless search of happiness by humans is sought in different ways. Scientific...
Editeur : Springer
Parution : 2021-05-05
Collection : Studies in Rhythm Engineering
Format(s) : PDF, ePub
158,24
Guide des formats
Télécharger le livre :  The Digital Frontier

Discover how to move forward with your own company’s digital transformation with this accessible new resource from a global leader in his field  In The Digital Frontier, experienced executive and distinguished author Ajay Sohoni delivers a relatable and readable...
Editeur : Wiley
Parution : 2021-05-04

Format(s) : PDF, ePub
26,27
Guide des formats
Télécharger le livre :  New Consumer Behavior Theories from Japan

This book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading-edge consumers. There have been two main types of CDMs for consumer behavior: one is the stimulus–response model and the other is the information-processing...
Editeur : Springer
Parution : 2021-04-20
Collection : Advances in Japanese Business and Economics
Format(s) : PDF, ePub
116,04
Guide des formats
Télécharger le livre :  Cereal-Based Foodstuffs: The Backbone of Mediterranean Cuisine

Cereal-Based Foodstuffs: The Backbone of the Mediterranean provides an overview of cereal-based products in the Mediterranean region, illustrating the spectrum of products from past to present and their various processing methods. The text explores new and...
Editeur : Springer
Parution : 2021-04-19

Format(s) : PDF, ePub
158,24
Guide des formats
Télécharger le livre :  Leben ist Ökonomie!

„Immer dreht sich alles nur ums Geld!“ Ökonomie wird gemeinhin als Gegenpol zu Emotionen begriffen, als eine Welt voller Zwänge und Notwendigkeiten. Der Begriff "Ökonomie" ist weithin negativ konnotiert und gilt als unsympathisch; er hat zweifellos ein Imageproblem....
Editeur : Springer
Parution : 2021-03-30

Format(s) : PDF, ePub
14,78
Guide des formats
Télécharger le livre :  The Marketing of Children’s Toys

This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children’s toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and...
Editeur : Palgrave Macmillan
Parution : 2021-03-30

Format(s) : PDF, ePub
105,49
Guide des formats
Télécharger le livre :  Audience Development and Cultural Policy

Encouraging more – and different – people to attend the arts remains a vital issue for the cultural sector. The question of who consumes culture, and why, is key to our understanding of the arts. This book examines the relationship of audience development to cultural...
Editeur : Palgrave Macmillan
Parution : 2021-03-17
Collection : New Directions in Cultural Policy Research
Format(s) : PDF, ePub
94,94
Guide des formats
Télécharger le livre :  Women in Tourism in Asian Muslim Countries

This book focuses on women in tourism in Muslim countries, specifically where a woman can be seen as a tourism consumer, or a woman producing tourism. This book discusses the role of women in the Muslim world and founds that socio-culturally Islam has a...
Editeur : Springer
Parution : 2021-03-15
Collection : Perspectives on Asian Tourism
Format(s) : PDF, ePub
116,04
Guide des formats
Télécharger le livre :  Reparieren, Selbermachen und Kreislaufwirtschaften

Repair & Do-It-Yourself Aktivitäten auf der einen Seite und Diskussionen über die Kreislaufwirtschaft auf der anderen Seite gelten aktuell als vielversprechende Beispiele, wie derzeitige Konsumtions- und Produktionsweisen im Sinne einer nachhaltigen Gesellschaft...
Editeur : Springer VS
Parution : 2021-02-26
Collection : Kritische Verbraucherforschung
Format(s) : PDF, ePub
34,50
Guide des formats
Télécharger le livre :  Design Thinking for Food Well-Being

How can we design innovative food experiences that enhance food pleasure and consumer well-being? Through a wide variety of empirical, methodological, and theoretical contributions, which examine the art of designing innovative food experiences, this edited book...
Editeur : Springer
Parution : 2021-01-06

Format(s) : PDF, ePub
116,04
Guide des formats
Télécharger le livre :  Multisensorik im stationären Handel

Dieses Buch beschreibt, wie eine optimale Filialgestaltung zum Wohlbefinden des Kunden und zur Differenzierung gegenüber dem Onlinehandel beitragen kann. Aus akademischer und praktischer Perspektive mit Beiträgen namhafter Wissenschaftler*innen und Unternehmen wird...
Editeur : Springer Gabler
Parution : 2021-01-04

Format(s) : PDF, ePub
39,43
Guide des formats
Télécharger le livre :  Consumer Tribes in Tourism

This book adopts a collectivist perspective on special interest tourism consumption, bringing together research on ‘special interest tourism’ and ‘niche tourism’ as well as more recent research into the interdisciplinary applications of the sociological concept of...
Editeur : Springer
Parution : 2020-11-18

Format(s) : PDF, ePub
126,59
Guide des formats
Télécharger le livre :  EcoDesign and Sustainability II

This book highlights cutting-edge ecodesign research, covering product and service design, smart manufacturing, and social perspectives in ecodesign. Featuring selected papers presented at EcoDesign 2019: 11th International Symposium on Environmentally Conscious Design...
Editeur : Springer
Parution : 2020-11-10
Collection : Sustainable Production, Life Cycle Engineering and Management
Format(s) : PDF, ePub
116,04
Guide des formats
Télécharger le livre :  Broadening Cultural Horizons in Social Marketing

This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal well-being in the region. Cutting across cultural perspectives, the...
Editeur : Springer
Parution : 2020-11-09

Format(s) : PDF, ePub
126,59
Guide des formats
Télécharger le livre :  Luxury Tourism

Over the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has transformed into a new consumption pattern. This book analyzes the topic in detail with contributions from both recognized scientists and prominent executives...
Editeur : Springer
Parution : 2020-10-31
Collection : Tourism, Hospitality & Event Management
Format(s) : PDF, ePub
52,74
Guide des formats
Télécharger le livre :  The Value of Luxury

What does luxury value mean?What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers...
Editeur : Palgrave Macmillan
Parution : 2020-10-12
Collection : Palgrave Advances in Luxury
Format(s) : PDF, ePub
105,49
Guide des formats
Télécharger le livre :  Advanced Studies in Classification and Data Science

This edited volume focuses on the latest developments in classification and data science and covers a wide range of topics in the context of data analysis and related areas, e.g. the analysis of complex data, analysis of qualitative data, methods for high-dimensional...
Editeur : Springer
Parution : 2020-09-25
Collection : Studies in Classification, Data Analysis, and Knowledge Organization
Format(s) : PDF, ePub
168,79
Guide des formats
Télécharger le livre :  Events und Messen im digitalen Zeitalter

Die Autorinnen und Autoren des Tagungsbandes diskutieren den Einfluss der Digitalisierung auf die Live Communication und liefern Erklärungsansätze für den erfolgreichen Einsatz digitaler Technologien in der Event- und Messebranche. Der Band fasst die auf der 11....
Editeur : Springer Gabler
Parution : 2020-09-17
Collection : Markenkommunikation und Beziehungsmarketing
Format(s) : PDF
66,05
Guide des formats
Télécharger le livre :  Consumer Voice

This book proposes a new type of consumer called a voicing consumer, or a voicesumer.This type of consumer is shaping our markets and marketing interactions with the advent of social networking sites in the digital markets. Described by the author as "real establishment...
Editeur : Palgrave Macmillan
Parution : 2020-09-01

Format(s) : PDF, ePub
52,74
Guide des formats
123 >