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Since colonization, dominant ideologies of «race» have been visualized and communicated through advertising. At its core, this book delineates the continuities and changes in what is termed the «colonial racial script» within global advertising representations. The...
Editeur :
Peter Lang Inc., International Academic Publishers
Parution :
2015-07-14
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What can philosophy tell us about privacy? Quite a lot as it turns out. With Privacy and Philosophy: New Media and Affective Protocol Andrew McStay draws on an array of philosophers to offer a refreshingly novel approach to privacy matters. Against the backdrop and...
Editeur :
Peter Lang Inc., International Academic Publishers
Parution :
2015-07-14
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The purpose of this book is to demonstrate the power of suggestive techniques for solving medical problems. In everyday practice health professionals often face situations where they have to handle people in negative trance states. When that happens, patients are open...
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2015-07-14
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Dramaturgie hat eine lange Tradition, auch im Bereich von Film und Fernsehen. In diesem Buch wird ein Überblick über dramaturgische Grundlagen und die Besonderheiten der Filmdramaturgie gegeben. Darüber hinaus wird auf Aspekte der Gestaltung von Games verwiesen....
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2015-07-14
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This volume provides a comprehensive overview of the nature of attentional and visual processes involved in language comprehension. Key concerns include how linguistic and non-linguistic processes jointly determine language comprehension and production and how the...
Editeur :
Springer
Parution :
2015-07-13
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A state of the art critical review of research into literature in language education, of interest to teachers of English and modern foreign languages. Includes prompts and principles for those who wish to improve their own practice or to engage in projects or research...
Editeur :
Palgrave Macmillan
Parution :
2015-07-06
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We all use language in different ways, depending on the situations we find ourselves in. In formal contexts we are usually expected to use a formal level of Standard English-the English codified in grammars, usage guides, and dictionaries.
In May I Quote You on That?...
Editeur :
Oxford University Press
Parution :
2015-07-02
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The business models of traditional media are experiencing a profound crisis. One of the core issues of this crisis is the increasing breakdown of the value chain model – a model based on the numbers of readers, viewers, and users which the mass media can «sell» in...
Editeur :
Peter Lang Inc., International Academic Publishers
Parution :
2015-07-01
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As corporations ramp up «workforce globalization» and young professionals increasingly pursue opportunities to work abroad, social entrepreneurs use online digital platforms to create offline social events where foreigners can meet face-to-face. Through ethnographic...
Editeur :
Peter Lang Inc., International Academic Publishers
Parution :
2015-07-01
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Though we all think we know what good writing is when we see it, it's difficult to define it precisely; and without a satisfactory definition, it becomes problematical to assess as well as to teach. In What Is Good Writing?, Geoffrey J. Huck advances the contemporary...
Editeur :
Oxford University Press
Parution :
2015-07-01
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This volume includes a collection of studies on the interplay between norm and usage in lexis, which is explored by looking at both dictionaries and the media. The title features the polysemous verb to observe, which is used both in the sense of «investigating»...
Editeur :
Peter Lang AG, Internationaler Verlag der Wissenschaften
Parution :
2015-06-30
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The volume takes a close look at discourse perspectives on academic genres. In the context of scientific communication and the evolution of postmodern culture and society, academic genres have undergone various changes.The study shows that cultural heterogeneity of...
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2015-06-30
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Advertising has had a racial dimension from slavery to the present. Contributors to this book explore the role of institutionalized racism and bigotry in multicultural marketing since its inception in the 1920s. Promoting ethnic diversity in the advertising industry is...
Editeur :
Peter Lang Inc., International Academic Publishers
Parution :
2015-06-30
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Whether they are citizens or political, client or company, learner or teacher, men now converse with a variety of stakeholders by using ICT. All these electronic tools promote uses and practices which give them considerable power of speech, strong freedom of expression...
Editeur :
P.I.E-Peter Lang S.A., Éditions Scientifiques Internationales
Parution :
2015-06-30
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Besonderer Fokus des Buches liegt auf den Führungsaufgaben von Managern, z. B. Delegation von Aufgaben, Setzen von Zielen und Motivation. Unterscheidet sich die Ausprägung von Führungsaufgaben, die deutsche oder Schweizer Führungskräfte wahrnehmen, abhängig davon, ob...
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2015-06-30
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Cognitive linguistics provides tools to discuss identity as a process. Identity depends on the underlying conceptualisation of the present, while innovation and creation are borderline phenomena in epistemology. The two may be seen as generalised accounts of causation...
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2015-06-26
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Das Buch präsentiert einen Gesamtblick auf die Getrennt- und Zusammenschreibung im Deutschen von 1700–1900. Dazu hat Susan Herpel ein Analyseraster erarbeitet, das alle Wortartenbereiche einschließt. Dieses dient der Untersuchung der Getrennt-, Bindestrich- und...
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2015-06-26
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In ihrem Buch zeichnet Tetyana Pavlush den Wandel der Holocaust-Reflexion in den evangelischen Kirchen in der Bundesrepublik und in der DDR. Zentral sind Fragen nach dem Anteil der Kirchen am gesamtgesellschaftlichen Lernprozess hinsichtlich des Holocaust und nach der...
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2015-06-26
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Das Buch befasst sich mit dem Künstler Bas Böttcher. Noch bevor die Poetry- Slam-Bewegung vor 20 Jahren in Deutschland Fuß fasste, stand er mit seinen rap-poetischen Texten auf der Bühne – als MC der HipHop-Formation Zentrifugal und auch als Lyriker. Seit mehr als zwei...
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2015-06-26
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This handbook addresses words in all their multifarious aspects and brings together scholars from every relevant discipline to do so. The many subjects covered include word frequencies; sounds and sound symbolism; the structure of words; taboo words; lexical borrowing;...
Editeur :
OUP Oxford
Parution :
2015-06-25
ePub
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