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Die Arbeit untersucht die Präsenz von Euphemismen in wirtschaftsdeutschen Diskursen. Anhand der analysierten Fachpressetexte über die Finanz- und Wirtschaftskrise im Zeitraum von 2007 bis 2011 werden Funktionen und Formen des Euphemisierens in einem kommunikativen...
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2012-07-19
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Eine aufmerksamkeitserregende Positionierung von Werbung kann durch emotionale Appelle (Bilder), informative Appelle (Text) oder durch kombinierte emotionale und informative Beeinflussung erzielt werden. Dabei spielen kulturelle Werte in der Werbung eine herausragende...
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2012-07-19
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This book is a cross-linguistic exploration of semantic and functional change in modal markers. Its approach is broadly functional typological but makes frequent reference to work in formal semantics by scholars such as Angelika Kratzer and Paul Portner. The author...
Editeur :
OUP Oxford
Parution :
2012-07-19
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The Guidelines for Good Practice of the European Association for Language Testing and Assessment (EALTA) stress the importance of collaboration between all parties involved in the process of developing instruments, activities and programmes for testing and assessment....
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2012-07-18
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The Dynamic Systems Theory perspective offers new lenses to probe into long-term foreign language development. This book reports on findings of a longitudinal multiple-case study on the vocabulary development of eight university-level Chinese learners of English. Framed...
Editeur :
Peter Lang AG, Internationaler Verlag der Wissenschaften
Parution :
2012-07-09
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Studies in Linguistics and Cognition offers a comprehensive collection of essays in the interdisciplinary fields of linguistics and cognition. These essays explore the connections between cognitive approaches and different theoretical and applied linguistic theories,...
Editeur :
Peter Lang AG, Internationaler Verlag der Wissenschaften
Parution :
2012-07-09
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Essential Welsh Grammar will help you get more out of your study of Welsh.Essential Welsh Grammar is an up-to-date introduction to Welsh grammar. You don't need to know a lot about grammar before you start. Everything is explained simply and there are lots of examples...
Editeur :
Teach Yourself
Parution :
2012-07-06
ePub
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This book focuses on interpretation corpora which is one of the major subjects of research in interpreting studies. It explores key issues such as corpus design and representativeness, as well as aims and challenges of the application of corpus-linguistics principles...
Editeur :
Peter Lang AG, Internationaler Verlag der Wissenschaften
Parution :
2012-07-05
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The integrated theory of dynamic interpretation set out here will be a surprise to advanced researchers in linguistics. It combines classical formal semantics and modern dynamic semantics without altering the fundamental paradigm. At the book’s core lies a pragmatically...
Editeur :
Springer
Parution :
2012-07-03
ePub
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Now in PDF. In this reissue of bestselling Level 1 DK Reader, Surprise Puppy Jessica and Sam are thrilled to look after a friend's puppy. Is there a bigger surprise to come? Level 1 Readers are read-together stories for children just beginning to learn. Follow the story...
Editeur :
Dk Children
Parution :
2012-07-01
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This collection of essays, the first book-length treatment of its kind, explicates the concept of «media interventions», which are herein defined as activities and projects that secure, exercise, challenge or acquire media power for tactical and strategic action. ...
Editeur :
Peter Lang Inc., International Academic Publishers
Parution :
2012-06-30
PDF, ePub
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'They say you can always remember where you where when pivotal moments happen, such as losing your virginity or Elvis dying. Let me add another to the list: the moment I sang a duet to the the "Macarena" with Timmy Mallett, live to millions of people...'Sacked from his...
Editeur :
Ebury Digital
Parution :
2012-06-30
ePub
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Methoden sind Dreh- und Angelpunkt jedes Forschungsprojektes. In jeder Phase von der Datenerhebung bis zur Präsentation der Ergebnisse sind methodische Entscheidungen zentral. In der Ausbildung wissenschaftlichen Nachwuchses spielen gerade empirischeMethoden viel zu...
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2012-06-28
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How many languages are there? What differentiates one language from another? Are new languages still being discovered? Why are so many languages disappearing?
The diversity of languages today is varied, but it is steadily declining. In this Very Short Introduction,...
Editeur :
OUP Oxford
Parution :
2012-06-28
ePub
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Humans need to communicate in order to interact with one another, and culture helps regulate such interaction and communication. The same is true in the world of business since there, too, people interact and communicate with one another. And in today’s globalized...
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2012-06-26
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Vermittlung von und mit Sprache und Literatur erfolgt in der Öffentlichkeit über verschiedene Einrichtungen und Organisationen und nicht zuletzt in Alltagssituationen. Dieses Buch leitet zu wissenschaftlich-systematischer Arbeit mit Sprache und Literatur in...
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2012-06-22
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Im Internet haben die Nutzer in den verschiedenen kommunikativen Diensten, wie Mail und Facebook, eigene sprachliche Ausdrucksformen gefunden, um zum Beispiel Emotionen transportieren zu können. Durch diese innovative konzeptionelle Veränderung des Sprachgebrauchs...
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2012-06-21
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Cantonese, the lingua franca of Hong Kong and its neighboring province, has an unusually rich repertoire of verbal particles. This volume significantly augments the academic literature on their semantics, focusing on three affixal quantifiers, -saai, -hoi and -maai. The...
Editeur :
Springer
Parution :
2012-06-21
ePub
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Over the last two decades, functional heads have been one of the privileged objects of research in generative linguistics. However, within this line of inquiry, two alternative approaches have developed: while the cartographic project considers crosslinguistic evidence...
Editeur :
Oxford University Press
Parution :
2012-06-20
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In seinem gleichnamigen Roman entwirft Hermann Hesse die Idee eines Glasperlenspiels, welches "[…] vom Glasperlenspieler so gespielt wie eine Orgel vom Organisten, und diese Orgel ist von einer kaum auszudenkenden Vollkommenheit, ihre Manuale und Pedale tasten den...
Editeur :
Springer
Parution :
2012-06-16
ePub
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