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The Wiley Blackwell Companion to Tourism presents a collection of readings that represent an essential and authoritative reference on the state-of-the-art of the interdisciplinary field of tourism studies. Presents a comprehensive and critical overview of tourism...
Editeur :
Wiley-Blackwell
Parution :
2014-04-02
Collection :
Wiley Blackwell Companions to Geography
PDF, ePub
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Your straightforward guide for planning and running an eventWhether you want to break into this burgeoning industry, or you simply need to plan an event and don’t know where to start, there’s something for all would-be event planners in Event Management For Dummies....
Editeur :
For Dummies
Parution :
2013-08-02
PDF, ePub
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The Art of the Visit is an invaluable resource for the socially minded. During tough economic periods people tend to visit with family and friends for a mini-vacation instead of taking more expensive trips. This practical and humorous guide establishes the ground rules...
Editeur :
Running Press Adult
Parution :
2012-05-15
ePub
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A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere—in the U.S. alone,...
Editeur :
Wiley
Parution :
2012-03-06
ePub
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A fully updated guide to the state-of-the-art guidelines, strategies, and new technologies in modern event planning A must-have resource for every event planner, manager, caterer, and student, this in-depth guide covers all aspects of the event planning process. Written...
Editeur :
Wiley
Parution :
2012-01-25
Collection :
The Wiley Event Management Series
ePub
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Heard the one about the airline that has introduced 'corpse cupboards' on new planes to cope with the number of people who die in the air?Heard the story about the First Class air hostess who got fired for sitting on the face of a passenger during a long haul flight?...
Editeur :
Transworld Digital
Parution :
2011-09-30
ePub
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The only complete, in-depth guide to contemporary on-premise catering principles and practicesOn-premise catering is an essential part of the fast-growing catering and events industry, and this is the only guide that covers all the essential skills and knowledge a...
Editeur :
Wiley
Parution :
2011-08-15
ePub
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Millions of Americans dream of owning and running their own restaurant — because they want to be their own boss, because their cooking always draws raves, or just because they love food. Running a Restaurant For Dummies covers every aspect of getting started for wannabe...
Editeur :
For Dummies
Parution :
2011-03-16
ePub
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Doing business in the tourism and hospitality scene in Asia can be very interesting and rewarding but also poses many challenges. Not many books have been written on the hospitality industry in Asia. Strategic Hospitality Leadership makes a useful contribution,...
Editeur :
Wiley
Parution :
2011-01-25
ePub
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Starting & Running a Restaurant For Dummies will offer aspiring restaurateurs advice and guidance on this highly competitive industry – from attracting investors to your cause, to developing a food and beverages menu, to interior design and pricing issues – to help you...
Editeur :
For Dummies
Parution :
2011-01-06
PDF, ePub
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The world of event planning can be alluring and dangerous at once-exotic locales, wining and dining, and people traveling without their spouses. In such situations the line between business and pleasure blurs and the nature of relationships gets cloudy. With a...
Editeur :
Wiley
Parution :
2010-07-05
PDF, ePub
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Practical tools and expert advice for professional event planners Before planning an event, there is much that must be done behind the scenes to make the event successful. Before any thought is even given to timing or location of the event, before the menus are...
Editeur :
Wiley
Parution :
2010-06-15
PDF
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The world of event planning can be alluring and dangerous at once-exotic locales, wining and dining, and people traveling without their spouses. In such situations the line between business and pleasure blurs and the nature of relationships gets cloudy. With a...
Editeur :
Wiley
Parution :
2010-06-01
PDF, ePub
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Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business....
Editeur :
Wiley
Parution :
2010-05-20
ePub
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This text introduces tourism students to concepts drawn from critical theory, cultural studies and the social sciences. It does so with a light and readable touch, highlighting the ideas that underlie contemporary critical tourism studies in a practical and engaging...
Editeur :
SAGE Publications Ltd
Parution :
2010-03-15
PDF, ePub
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Event planning never stops. This industry goes 24/7, 365 days a year. Planners work evenings, weekends, and holidays, often far away from their home base, organizing and running events that simply must go on, and go smoothly. Missing a critical deadline is not an option...
Editeur :
Wiley
Parution :
2009-12-09
PDF, ePub
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An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes...
Editeur :
Wiley
Parution :
2009-12-09
PDF, ePub
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For anyone planning events—student, novice, or experienced professional—Confessions of an Event Planner is an "apprenticeship in a book." This insider’s guide takes you on a narrative journey, following a fictional event planning company that stages various types of...
Editeur :
Wiley
Parution :
2009-08-26
PDF, ePub
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This bestselling all-in-one guide to the event planning business is back and better than ever, fully updated and revised to reflect the very latest trends and best practices in the industry.This handy, comprehensive guide includes forms, checklists, and tips for...
Editeur :
Wiley
Parution :
2009-04-16
PDF, ePub
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Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy ...
Editeur :
Wiley
Parution :
2009-04-03
PDF
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