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Cross-Media Promotion is the first book-length study of a defining feature of contemporary media, the promotion by media of their allied media interests. The book explores the range of forms of cross-promotion including synergistic marketing of mega-brands such as Harry...
Editeur :
Peter Lang Inc., International Academic Publishers
Parution :
2015-07-20
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Humanitarianism, Communications and Change is the first book to explore humanitarianism in today’s rapidly changing media and communications environment. Based on the latest academic thinking alongside a range of professional, expert and insider views, the book brings...
Editeur :
Peter Lang Inc., International Academic Publishers
Parution :
2015-07-20
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This book breaks fresh ground in the interpretation of the Apocalypse with an interdisciplinary methodology called aural-performance criticism that assesses how the first-century audience would have heard the Apocalypse. First-century media culture is probed by...
Editeur :
Peter Lang Inc., International Academic Publishers
Parution :
2015-07-20
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Grounded in path-breaking research but written in an accessible, engaging style Moral Talk Across the Lifespan explores how our most fundamental moral commitments are shaped by crucial conversations with family members, romantic partners, and friends. Taking a lifespan...
Editeur :
Peter Lang Inc., International Academic Publishers
Parution :
2015-07-20
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L’histoire récente consacre le passage de la censure étatique directe à des formes intériorisées d’autocensure. Le sujet n’en reste pas moins d’actualité, y compris dans les démocraties occidentales où on assiste à des demandes émanant de groupes religieux pour faire...
Editeur :
P.I.E-Peter Lang S.A., Éditions Scientifiques Internationales
Parution :
2015-07-20
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Truth Be Told explains how truth and falsity result from relations that sentences have to the contexts in which they occur and the circumstances at which they are evaluated. It offers a precise conception of truth and a clear diagnosis of the Liar and Grelling...
Editeur :
Peter Lang Inc., International Academic Publishers
Parution :
2015-07-20
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This book takes a corpus-based approach, which integrates translation studies and contrastive analysis, to the study of translational language. It presents the world’s first balanced corpus of translational Chinese, which, in combination with a comparable native Chinese...
Editeur :
Springer
Parution :
2015-07-16
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Since colonization, dominant ideologies of «race» have been visualized and communicated through advertising. At its core, this book delineates the continuities and changes in what is termed the «colonial racial script» within global advertising representations. The...
Editeur :
Peter Lang Inc., International Academic Publishers
Parution :
2015-07-14
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What can philosophy tell us about privacy? Quite a lot as it turns out. With Privacy and Philosophy: New Media and Affective Protocol Andrew McStay draws on an array of philosophers to offer a refreshingly novel approach to privacy matters. Against the backdrop and...
Editeur :
Peter Lang Inc., International Academic Publishers
Parution :
2015-07-14
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The purpose of this book is to demonstrate the power of suggestive techniques for solving medical problems. In everyday practice health professionals often face situations where they have to handle people in negative trance states. When that happens, patients are open...
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2015-07-14
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Dramaturgie hat eine lange Tradition, auch im Bereich von Film und Fernsehen. In diesem Buch wird ein Überblick über dramaturgische Grundlagen und die Besonderheiten der Filmdramaturgie gegeben. Darüber hinaus wird auf Aspekte der Gestaltung von Games verwiesen....
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2015-07-14
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This volume provides a comprehensive overview of the nature of attentional and visual processes involved in language comprehension. Key concerns include how linguistic and non-linguistic processes jointly determine language comprehension and production and how the...
Editeur :
Springer
Parution :
2015-07-13
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A state of the art critical review of research into literature in language education, of interest to teachers of English and modern foreign languages. Includes prompts and principles for those who wish to improve their own practice or to engage in projects or research...
Editeur :
Palgrave Macmillan
Parution :
2015-07-06
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We all use language in different ways, depending on the situations we find ourselves in. In formal contexts we are usually expected to use a formal level of Standard English-the English codified in grammars, usage guides, and dictionaries.
In May I Quote You on That?...
Editeur :
Oxford University Press
Parution :
2015-07-02
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The business models of traditional media are experiencing a profound crisis. One of the core issues of this crisis is the increasing breakdown of the value chain model – a model based on the numbers of readers, viewers, and users which the mass media can «sell» in...
Editeur :
Peter Lang Inc., International Academic Publishers
Parution :
2015-07-01
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As corporations ramp up «workforce globalization» and young professionals increasingly pursue opportunities to work abroad, social entrepreneurs use online digital platforms to create offline social events where foreigners can meet face-to-face. Through ethnographic...
Editeur :
Peter Lang Inc., International Academic Publishers
Parution :
2015-07-01
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Though we all think we know what good writing is when we see it, it's difficult to define it precisely; and without a satisfactory definition, it becomes problematical to assess as well as to teach. In What Is Good Writing?, Geoffrey J. Huck advances the contemporary...
Editeur :
Oxford University Press
Parution :
2015-07-01
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This volume includes a collection of studies on the interplay between norm and usage in lexis, which is explored by looking at both dictionaries and the media. The title features the polysemous verb to observe, which is used both in the sense of «investigating»...
Editeur :
Peter Lang AG, Internationaler Verlag der Wissenschaften
Parution :
2015-06-30
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The volume takes a close look at discourse perspectives on academic genres. In the context of scientific communication and the evolution of postmodern culture and society, academic genres have undergone various changes.The study shows that cultural heterogeneity of...
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2015-06-30
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Advertising has had a racial dimension from slavery to the present. Contributors to this book explore the role of institutionalized racism and bigotry in multicultural marketing since its inception in the 1920s. Promoting ethnic diversity in the advertising industry is...
Editeur :
Peter Lang Inc., International Academic Publishers
Parution :
2015-06-30
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