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In this short and provocative book, cultural studies scholar Angela McRobbie develops a much-needed feminist account of neoliberalism. Highlighting the ways in which popular culture and the media actively produce and sustain the cultural imaginary for social...
Editeur :
Polity
Parution :
2020-04-17
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Wissenschaft muss gute Geschichten erzählen, um Fake News zu bekämpfen und um komplexe Themen zu vermitteln. Dazu gibt es erprobte Techniken, Strukturen, wiederkehrende Muster und Elemente, die in keiner guten Geschichte fehlen dürfen. Dieses essential zeigt, wieso...
Editeur :
Springer VS
Parution :
2020-04-15
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This book traces the principal roots of the concept of post-truth to uncover how it came by its present meaning. The concept of post-truth is the ripe and poisonous fruit of a tree fertilized and watered by many gardeners: some with good intentions, some with bad...
Editeur :
Palgrave Macmillan
Parution :
2020-04-13
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The study of media industries has become a thriving subfield of media studies. It already comprises a diverse intellectual history, a range of fascinating questions and topics, and many theoretical and methodological frameworks.Media Industry Studies provides the...
Editeur :
Polity
Parution :
2020-04-09
Collection :
Short Introductions
ePub
Offre spéciale
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18,20€
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Public Relations is fundamentally concerned with communication –– but social networking sites such as Facebook have influenced the way people communicate with one another and interpret text-based communication online. PR people who have grown up using traditional media...
Editeur :
Springer Gabler
Parution :
2020-04-03
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Today, we live in a post-truth era. Creating alternative realities, and making people believe fake realities become easier. Digital platforms tend to promote dramatic, sensational and emotional content that harms democracy. This book examines different aspects of the...
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2020-03-30
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Dieses essential zeigt praxisnah, wie sich Direktmarketing durch digitale Medien schnell und erfolgreich umsetzen lässt. Die E-Mail ist als Klassiker immer noch sehr relevant, mal für gezielte Nachrichten mit geplanten Ansprache-Sequenzen, mal als Newsletter an...
Editeur :
Springer Gabler
Parution :
2020-03-17
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The book lies at the interface of mathematics, social media analysis, and data science. Its authors aim to introduce a new dynamic modeling approach to the use of partial differential equations for describing information diffusion over online social networks.The...
Editeur :
Springer
Parution :
2020-03-16
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This book presents an interdisciplinary analysis of the Internet in Russia and its impact on various aspects of social life. The contributions discuss topics such as the features of the Russian media system and digitization processes, the history of the Runet, national...
Editeur :
Springer
Parution :
2020-03-13
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Je detaillierter eine Organisation die Motive ihrer Unterstützerinnen und Unterstützer kennt, desto besser kann sie sie langfristig binden. Dabei ist es wichtig zu verstehen, dass Zuhören nicht gleich Zustimmen ist. Stephanie Neumann beschreibt in diesem essential die...
Editeur :
Springer VS
Parution :
2020-03-02
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A scholarly work examining the continuing evolution of the magazine—part of the popular Handbooks in Media and Communication series The Handbook of Magazine Studies is a wide-ranging study of the ways in which the political economy of magazines has dramatically shifted...
Editeur :
Wiley-Blackwell
Parution :
2020-02-28
Collection :
Handbooks in Communication and Media
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Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event...
Editeur :
Springer Gabler
Parution :
2020-02-25
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This book explores the representation of fatherhood in contemporary North American autobiographical comics that depict paternal conduct from the post-war period up to the present. It offers equal space to autobiographical comics penned by daughters who represent their...
Editeur :
Palgrave Macmillan
Parution :
2020-02-21
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This authoritative and up-to-date A-Z covers all aspects of interpersonal, mass, and networked communication, including digital and mobile media, advertising, journalism, and nonverbal communication.This new edition is particularly focused on expanding coverage of...
Editeur :
OUP Oxford
Parution :
2020-02-21
ePub
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This collected volume is the first to study the interface between contemporary social movements, cultural memory and digital media. Establishing the digital memory work practices of social movements as an important area of research, it reveals how...
Editeur :
Palgrave Macmillan
Parution :
2020-02-20
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This book provides a fresh perspective on the familiar belief that memory policies are successful in building peaceful societies. Whether in a stable democracy or in the wake of a violent political conflict, this book argues that memory policies are unhelpful in...
Editeur :
Palgrave Pivot
Parution :
2020-02-20
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Katja Guder untersucht Arzneimittelanzeigen hinsichtlich ihrer situativen Einordnung, ihres architektonischen Aufbaus, ihrer Funktion sowie sprachlichen Formulierungen und Vertextungsmustern. Arzneimittelanzeigen lassen sich hinsichtlich ihrer Bewerbung für medizinische...
Editeur :
Springer VS
Parution :
2020-02-19
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This book provides a theoretical assessment of audience research issues. A host of contributions from French-speaking scholars question and analyse the participatory turn in media and communication research that has emerged over the last 15 years.This collection brings...
Editeur :
Palgrave Macmillan
Parution :
2020-02-19
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This volume seeks to analyse the emerging wave of data journalism in the Global South. It does so by examining trends, developments and opportunities for data journalism in the aforementioned contexts. Whilst studies in this specific form of journalism are increasing in...
Editeur :
Palgrave Macmillan
Parution :
2020-01-31
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Die vermeintliche Beschleunigung des Lebenstempos ist eine der populärsten Annahmen der Gegenwart. Besonders Medien wird in diesem Prozess eine verstärkende Rolle zugesprochen.Die Studie von Stephan O. Görland analysiert die Interdependenzen zwischen Zeitumgang und...
Editeur :
Springer VS
Parution :
2020-01-31
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