Ebooks de Russell Belk en PDF et EPUB

2 Livre(s)
Télécharger le livre : Marketing in the Digital Age
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Marketing in the Digital Age
Russell Belk , Githa S. Heggde , Varsha Jain , George Spais
This book presents contemporary discussions on how consumers think, decide, and act in the digital world. Through contributions from scholars across diverse marketing domains, the book explores online decision-making, social engagement, influencer dynamics, and the...

Editeur : Palgrave Macmillan
Parution : 2026-05-29

PDF, ePub

168,79 €
Télécharger le livre : Marketing in a Digital World
Ajouter à ma liste d'envies
Marketing in a Digital World
Russell Belk , Githa S. Heggde , Varsha Jain , George Spais
The book focuses on emerging digital marketing and consumer culture research directions. It brings together work on immersive experiences, AI-driven innovation, and cultural influences that shape modern consumption. The chapters examine how technology, creativity, and...

Editeur : Palgrave Macmillan
Parution : 2026-04-30

PDF, ePub

168,79 €