Télécharger le livre :  The Butterfly Effect in Competitive Markets
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This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering...

Editeur : Palgrave Macmillan
Parution : 2015-03-04

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Télécharger le livre :  Architecting Enterprise
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The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management.The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing,...

Editeur : Palgrave Macmillan
Parution : 2014-03-25

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Télécharger le livre :  Managing Social Media and Consumerism
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Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.

Editeur : Palgrave Macmillan
Parution : 2013-09-20

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