Assortment and Merchandising Strategy

Building a Retail Plan to Improve Shopper Experience

Éditeur :

Palgrave Macmillan

Paru le : 2019-05-15

Demonstrating how retailers can tap into shoppers’ needs for variety without increasing complexity and stress, this innovative book combines cutting-edge research with hands-on, practical frameworks. Experts in the retail sector have long been convinced that small assortments are more appealing...
Voir tout
Ce livre est accessible aux handicaps Voir les informations d'accessibilité
Ebook téléchargement , DRM LCP 🛈 DRM Adobe 🛈
Compatible lecture en ligne (streaming)
58,01
Ajouter à ma liste d'envies
Téléchargement immédiat
Dès validation de votre commande
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

À propos



Collection
n.c

Parution
2019-05-15

Pages
224 pages

EAN papier
9783030111625

Auteur(s) du livre


Constant Berkhout is the Owner & Founder of Rijnbrug Advies, a retail marketing and shopper insights consultancy. With a passion for retail and over 20 years of experience, Constant explores new ways to grow product categories and connect with shoppers. His consultancy has clients in Europe, the Middle East and Asia, including SPAR, Migros, Danone, GrandVision, JDE, Conagra, Sonos, and Novartis. Previously, Constant worked at Ahold Delhaize, P&G and PepsiCo. Having studied at the University of Groningen in the Netherlands, and obtained a Cum Laude Master of Science in Economics with a major in Marketing, Constant’s curiosity and career has led him to travel across the world and live in the USA, Argentina and the UK. He is also the author of Retail Marketing Strategy, Delivering Shopper Delight (2016).

Caractéristiques détaillées - droits

EAN PDF
9783030111632
Prix
58,01 €
Nombre pages copiables
2
Nombre pages imprimables
22
Taille du fichier
2478 Ko
EAN EPUB
9783030111632
Prix
58,01 €
Nombre pages copiables
2
Nombre pages imprimables
22
Taille du fichier
7834 Ko

Suggestions personnalisées