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Biographie et livres de Constant Berkhout

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Constant Berkhout is a passionate practitioner of retail marketing and shopper psychology. He obtained a Master of Science in Economics Cum Laude with a major in Marketing at the University of Groningen in the Netherlands. His curiosity and career took him across the world to live in Argentina, Belgium, the UK and the USA. Through his own agency, Berkhout works with retailers and suppliers in Europe, the Middle East and Asia including Conagra Brands, Danone, GrandVision, Heineken, JDE,
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Téléchargez le livre : Assortment and Merchandising Strategy
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Assortment and Merchandising Strategy

Constant Berkhout

Palgrave Macmillan

2019-05-15

PDF, ePub

Demonstrating how retailers can tap into shoppers’ needs for variety without increasing complexity and stress, this innovative book combines cutting-edge research with hands-on, practical frameworks. Experts in the retail sector have long been...

58,01 €

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Ebooks de Constant Berkhout en PDF et EPUB

1 Livre(s)
Télécharger le livre : Retail Marketing Strategy
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Retail Marketing Strategy
Constant Berkhout
Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors. Many retail organizations lack business development and strategic departments that collect experiences, set benchmarks and create models...

Editeur : Kogan Page
Parution : 2015-11-03

ePub

40,99 €