Téléchargez le livre : Advances in Advertising Research X

Advances in Advertising Research X

Multiple Touchpoints in Brand Communication
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Paru le : 2019-10-05

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. It specifically relates to new insights into how profitability and customer engagement are affected by multiple and very di...
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Description du livre

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. It specifically relates to new insights into how profitability and customer engagement are affected by multiple and very diverse consumer touchpoints in an omni-connected world. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 17th International Conference in Advertising (ICORIA), which was held in Valencia (Spain) in June 2018. The conference gathered more than 180 participants from over 27 countries all over the world.

À propos

Auteur
Enrique Bigne , Sara Rosengren
Éditeur
Springer Gabler
Collection
European Advertising Academy
Parution
2019-10-05
Pages
240 pages
EAN papier
9783658248772

Auteur(s) du livre


Defaut-Illustration Enrique Bigne
Defaut-Illustration Sara Rosengren

Caractéristiques détaillées - droits

EAN PDF
9783658248789
Prix
116,04 €
Nombre pages copiables
2
Nombre pages imprimables
24
Taille du fichier
7926 Ko
Ce livre est accessible aux handicaps informations d'accessibilité

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