Ebooks d'Enrique Bigne en PDF

1 Livre(s)
Télécharger le livre : Advances in Advertising Research X
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Advances in Advertising Research X
Enrique Bigne , Sara Rosengren
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. It specifically relates to new insights into how profitability and customer engagement are...

Editeur : Springer Gabler
Parution : 2019-10-05
Collection : European Advertising Academy
PDF

116,04 €