Téléchargez le livre : Co-Creation of High-Tech Products in the B2B Domain

Co-Creation of High-Tech Products in the B2B Domain

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Paru le : 2019-11-05

Leontin Karl Grafmüller explores how companies can better manage co-creation in the B2B high-tech domain. Co-creation is an active, creative and social collaboration process between customers and providers, in which customers become active participants in innovation processes of a firm to jointly de...
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Description du livre


Leontin Karl Grafmüller explores how companies can better manage co-creation in the B2B high-tech domain. Co-creation is an active, creative and social collaboration process between customers and providers, in which customers become active participants in innovation processes of a firm to jointly develop new products. The co-creation of high-tech products poses several challenges related to high product complexity such as the time intensity or incorrect specifications. The author investigates this topic from different angles and showcases how the challenges involved are faced to enhance both the efficiency and efficacy of the co-creation of high-tech products in the B2B domain.

À propos

Auteur
Leontin Karl Grafmüller
Éditeur
Springer Gabler
Collection
Markt- und Unternehmensentwicklung Markets and Organisations
Parution
2019-11-05
Pages
196 pages
EAN papier
9783658284114

Auteur(s) du livre


Defaut-Illustration Leontin Karl Grafmüller

Caractéristiques détaillées - droits

EAN PDF
9783658284121
Prix
52,74 €
Nombre pages copiables
1
Nombre pages imprimables
19
Taille du fichier
3205 Ko
Ce livre est accessible aux handicaps informations d'accessibilité

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