Télécharger le livre :  Co-Creation of High-Tech Products in the B2B Domain
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Leontin Karl Grafmüller explores how companies can better manage co-creation in the B2B high-tech domain. Co-creation is an active, creative and social collaboration process between customers and providers, in which customers become active participants in innovation...

Editeur : Springer Gabler
Parution : 2019-11-05
Collection : Markt- und Unternehmensentwicklung Markets and Organisations
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