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Concepts of Quality Connected to Social Media and Emotions

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Paru le : 2019-12-07

Denisa Elena Vlad highlights the influence of social media and emotions on the consumer and his perception of the quality of products. She brings attention to new popular concepts like “post-truth” and “fake news” as well as the relationship between these concepts and human emotions. The author ...
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Description du livre

Denisa Elena Vlad highlights the influence of social media and emotions on the consumer and his perception of the quality of products. She brings attention to new popular concepts like “post-truth” and “fake news” as well as the relationship between these concepts and human emotions. The author defines the concept of quality and highlights its subjectivity, clarifying the influence of social media by creating expectations among all consumers and how their emotions reconfigure business and all information presented online.
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À propos

Auteur
Denisa Elena Vlad
Éditeur
Springer Gabler
Collection
Sustainable Management, Wertschöpfung und Effizienz
Parution
2019-12-07
Pages
222 pages
EAN papier
9783658288662

Auteur(s) du livre


Defaut-Illustration Denisa Elena Vlad

Caractéristiques détaillées - droits

EAN PDF
9783658288679
Prix
52,74 €
Nombre pages copiables
2
Nombre pages imprimables
22
Taille du fichier
6195 Ko
Ce livre est accessible aux handicaps informations d'accessibilité

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