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EDLP versus Hi-Lo Pricing Strategies in Retailing

Literature Review and Empirical Examinations in the German Retail Market

Paru le : 2014-04-01

Retail pricing strategy is seen as one of the priorities in retail management. There exist two main pricing strategies in retailing: the Every Day Low Price (EDLP) strategy and the High-Low (Hi-Lo) pricing strategy. Despite the importance of this topic, it has been given little attention in academic...
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Description du livre

Retail pricing strategy is seen as one of the priorities in retail management. There exist two main pricing strategies in retailing: the Every Day Low Price (EDLP) strategy and the High-Low (Hi-Lo) pricing strategy. Despite the importance of this topic, it has been given little attention in academic research. The author fills this gap in academic literature and examines the topic both from a theoretical and an empirical perspective. Based on a comprehensive conceptual examination of pricing strategies in retailing, the author conducted two large-scale empirical studies about the impact of the retailer’s pricing strategy and the price promotion activity on store performance and derives fruitful implications both for future research and for managerial action.

À propos

Auteur
Sabine El Husseini
Éditeur
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Collection
n.c
Parution
2014-04-01
Pages
148 pages
EAN papier
9783631643570

Auteur(s) du livre


Defaut-Illustration Sabine El Husseini

Caractéristiques détaillées - droits

EAN PDF
9783653034509
Prix
35,82 €
Nombre pages copiables
29
Nombre pages imprimables
29
Taille du fichier
1434 Ko
Ce livre est accessible aux handicaps informations d'accessibilité
EAN EPUB
9783653995749
Prix
35,82 €
Nombre pages copiables
29
Nombre pages imprimables
29
Taille du fichier
12749 Ko
Ce livre est accessible aux handicaps informations d'accessibilité

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