Télécharger le livre :  EDLP versus Hi-Lo Pricing Strategies in Retailing
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Retail pricing strategy is seen as one of the priorities in retail management. There exist two main pricing strategies in retailing: the Every Day Low Price (EDLP) strategy and the High-Low (Hi-Lo) pricing strategy. Despite the importance of this topic, it has been...

Editeur : Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution : 2014-04-01

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