Strategic Management in the Wine Tourism Industry

Competitive Strategies, Wine Tourism Behaviour and New Strategic Tools

, , ,

Éditeur :

Palgrave Macmillan

Paru le : 2024-06-11

Wine tourism has become increasingly popular and important in recent years, with a vast scientific research highlighting the expansion of the industry and the various benefits associated with it. As the global wine market grows, new competitive strategies, business tools and patterns of wine tourist...
Voir tout
Ce livre est accessible aux handicaps Voir les informations d'accessibilité
Ebook téléchargement , DRM LCP 🛈 DRM Adobe 🛈
Compatible lecture en ligne (streaming)
189,89
Ajouter à ma liste d'envies
Téléchargement immédiat
Dès validation de votre commande
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

À propos

Pages
229 pages

EAN papier
9783031548369

Javier Martínez-Falcó, PhD, is an Assistant Professor in the Management Department at the University of Alicante, specializing in Strategic Management, with a focus on Green Intellectual Capital and Knowledge Management of wineries. Bartolomé Marco-Lajara, PhD, is a Professor at the University of Alicante. He is an accomplished author and researcher, affiliated with the Tourism Research Institute and has lead the ‘Next Tourism Generation Alliance’ and ‘Tourist Observatory of the Valencian Community’ projects. He is currently director of the Management Department and main researcher of the DECI-GLOBAL research group. Eduardo Sánchez-García, PhD, is Assistant Professor at the Department of Business Management at the University of Alicante. He specializes in the study of industrial agglomeration, knowledge management and innovation, focusing on the energy sector and the wine industry. Luis A. Millán-Tudela is an Assistant Professor in the Management Department at the University of Alicante specializing in business longevity and the factors influencing company survival, working within the DECI-GLOBAL research group. He also teaches strategic management in the Business Administration program at his University.

Caractéristiques détaillées - droits

EAN PDF
9783031548376
Prix
189,89 €
Nombre pages copiables
2
Nombre pages imprimables
22
Taille du fichier
5489 Ko
EAN EPUB
9783031548376
Prix
189,89 €
Nombre pages copiables
2
Nombre pages imprimables
22
Taille du fichier
3727 Ko

Suggestions personnalisées