Ebooks d'Eduardo Sánchez-García en PDF et EPUB

4 Livre(s)
Télécharger le livre : Strategic Management of Wine Tourism
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Strategic Management of Wine Tourism
Bartolomé Marco-Lajara , Javier Martínez-Falcó , Eduardo Sánchez-García , Gustav Visser
This book examines how wine tourism is designed, interpreted and strategically justified by wineries through a comparative analysis of two emblematic wine regions: Rioja (Spain) and Mendoza (Argentina). Commonly associated with the Old World and New World traditions,...

Editeur : Springer
Parution : 2026-04-08

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34,80 €
Télécharger le livre : Sustainable Management Through Knowledge and Innovation
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Sustainable Management Through Knowledge and Innovation
Bartolomé Marco-Lajara , Javier Martínez-Falcó , Luis A. Millán-Tudela , Eduardo Sánchez-García
This book explores multiple types of innovation within the modern wine industry and how it has developed historically.     The book provides and extensive examination of the existing knowledge in this subject.This highlights the evolution of historical and...

Editeur : Springer
Parution : 2024-08-05

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42,19 €
Télécharger le livre : Strategic Management in the Wine Tourism Industry
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Strategic Management in the Wine Tourism Industry
Bartolomé Marco-Lajara , Javier Martínez-Falcó , Luis A. Millán-Tudela , Eduardo Sánchez-García
Wine tourism has become increasingly popular and important in recent years, with a vast scientific research highlighting the expansion of the industry and the various benefits associated with it. As the global wine market grows, new competitive strategies, business...

Editeur : Palgrave Macmillan
Parution : 2024-06-11

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189,89 €
Télécharger le livre : Wine Tourism and Sustainability
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Wine Tourism and Sustainability
Bartolomé Marco-Lajara , Javier Martínez-Falcó , Luis A. Millán-Tudela , Eduardo Sánchez-García
Climate change has put the survival andviability of wine-growing regions at risk. Whereas the implementation of sustainableapproaches was once seen as a source of competitive advantage, it is now criticalto the survival of the industry. Winetourism should therefore aim...

Editeur : Palgrave Macmillan
Parution : 2024-02-02

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179,34 €