Sustainable Green Marketing Strategies for a Circular Economy

African Realities and Imperatives
de

,

Éditeur :

Palgrave Macmillan

Paru le : 2025-04-15

Developing countries are known to be ambivalent to making a transition to green economies due to a fear of investment costs related to clean technologies and the possibility of job losses. This book is founded on the proposition that green marketing governance is central to the transition to a circu...
Voir tout
Ce livre est accessible aux handicaps Voir les informations d'accessibilité
Ebook téléchargement , DRM LCP 🛈 DRM Adobe 🛈
Compatible lecture en ligne (streaming)
168,79
Ajouter à ma liste d'envies
Téléchargement immédiat
Dès validation de votre commande
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

À propos



Collection
n.c

Parution
2025-04-15

Pages
275 pages

EAN papier
9783031816260

Auteur(s) du livre


 Dr. Asphat Muposhi (PhD, DTech) is a Postdoctoral Fellow in the Marketing Division at University of the Witwatersrand, Johannesburg, South Africa. He has published several articles in international peer-reviewed journals under the Sage publications, Cambridge, and Inderscience stables. His research interests are in green consumerism, environmental sustainability and environmental education. Dr. Brighton Nyagadza is a CABS (UK) Certified Business and Management Educator (CMBE) who holds a Ph.D. in Marketing. He is a full time Digital Marketing academic and currently Unit of Assessment Lead for Business and Management Studies at York St. John University (YSJU), London Campus, England, United Kingdom. He has produced books with Routledge of Taylor & Francis Group, CAB International United Kingdom (UK), Palgrave MacMillan, and published in reputable international journals.

Caractéristiques détaillées - droits

EAN PDF
9783031816277
Prix
168,79 €
Nombre pages copiables
2
Nombre pages imprimables
27
Taille du fichier
8294 Ko
EAN EPUB
9783031816277
Prix
168,79 €
Nombre pages copiables
2
Nombre pages imprimables
27
Taille du fichier
5857 Ko

Suggestions personnalisées