Télécharger le livre :  Agritourism Marketing in Africa
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This edited volume takes a multi-faceted approach, giving readers insights into the role of digital and social media marketing in the agritourism industry in Africa. Each chapter provides some theoretical, policy and practical implications for policy makers, educational...

Editeur : Palgrave Macmillan
Parution : 2025-04-18

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168,79
Télécharger le livre :  Sustainable Green Marketing Strategies for a Circular Economy
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Developing countries are known to be ambivalent to making a transition to green economies due to a fear of investment costs related to clean technologies and the possibility of job losses. This book is founded on the proposition that green marketing governance is...

Editeur : Palgrave Macmillan
Parution : 2025-04-15

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168,79