The Historical Evolution of International Business

Growth Trajectory of an Academic Field of Study

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Éditeur :

Palgrave Macmillan

Paru le : 2025-05-22

This book represents the first and most comprehensive account of the history of International Business (IB) as a field of study. The chronicling of the evolution of IB thought, teaching, and institutions in a unified framework serves to observe the interdependencies among these components and demons...
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Collection
n.c

Parution
2025-05-22

Pages
463 pages

EAN papier
9783031861321

Auteur(s) du livre


Lilac Nachum is Professor of International Business at Leeds University Business School, UK. She is an AIB Fellow, and a former Fulbright Scholar to Africa. Her research has been published in the leading academic journals in IB and strategy, where she has also served as a board member and associate editor. She has held visiting positions at business schools around the world. Her views on globalization and multinational companies have been featured frequently in various media outlets. Attila Yaprak is Professor of Marketing and International Business at the Ilitch Business School at Wayne State University, USA and an AIB Fellow. His research has appeared in the Journal of International Business Studies, the Journal of World Business, Journal of the Academy of Marketing Science, and Political Psychology, among several others. He has taught and held research visits at business schools and trained executives in several countries around the world.

Caractéristiques détaillées - droits

EAN PDF
9783031861338
Prix
210,99 €
Nombre pages copiables
4
Nombre pages imprimables
46
Taille du fichier
10793 Ko
EAN EPUB
9783031861338
Prix
210,99 €
Nombre pages copiables
4
Nombre pages imprimables
46
Taille du fichier
21156 Ko

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