Ebooks d'Attila Yaprak en PDF et EPUB

2 Livre(s)
Télécharger le livre : Foundations of Consumer Behavior
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Foundations of Consumer Behavior
Richard P. Bagozzi , Attila Yaprak
This book delves into the intricate aspects of consumer behavior, exploring constructs such as attitudes, values, and identity through comprehensive literature reviews. It extends this exploration to encompass cross-cultural consumer behavior constructs, including...

Editeur : Palgrave Macmillan
Parution : 2025-07-16

PDF, ePub

42,19 €
Télécharger le livre : The Historical Evolution of International Business
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The Historical Evolution of International Business
Lilac Nachum , Attila Yaprak
This book represents the first and most comprehensive account of the history of International Business (IB) as a field of study. The chronicling of the evolution of IB thought, teaching, and institutions in a unified framework serves to observe the interdependencies...

Editeur : Palgrave Macmillan
Parution : 2025-05-22

PDF, ePub

210,99 €