Ebooks de Richard P. Bagozzi en PDF et EPUB

1 Livre(s)
Télécharger le livre : Foundations of Consumer Behavior
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Foundations of Consumer Behavior
Richard P. Bagozzi , Attila Yaprak
This book delves into the intricate aspects of consumer behavior, exploring constructs such as attitudes, values, and identity through comprehensive literature reviews. It extends this exploration to encompass cross-cultural consumer behavior constructs, including...

Editeur : Palgrave Macmillan
Parution : 2025-07-16

PDF, ePub

42,19 €