Téléchargez le livre : B2B Influencer Marketing

B2B Influencer Marketing

Work With Creators to Generate Authentic and Effective Marketing

Éditeur :

Kogan Page

Paru le : 2024-12-03

Have you ever wondered how your B2B brand could use influencers to drive revenue? Ever seen B2C brands killing it in the creator economy and wanted to do the same? If so, this practical guide on how B2B brands can partner with creators to generate more authentic and effective campaigns is the book f...
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Description du livre


Have you ever wondered how your B2B brand could use influencers to drive revenue? Ever seen B2C brands killing it in the creator economy and wanted to do the same? If so, this practical guide on how B2B brands can partner with creators to generate more authentic and effective campaigns is the book for you.

Transform your B2B marketing strategy with the power of influencer marketing. B2B Influencer Marketing is a comprehensive guide for B2B brands looking to leverage the creator economy to drive revenue and enhance campaign effectiveness. This book demystifies influencer marketing for B2B businesses, offering actionable insights and strategies to build successful influencer partnerships.

Explore the history and evolution of influencer marketing, understand the landscape and learn how to forge long-term partnerships with creators. From choosing the right influencers to measuring campaign performance, this guide provides a road map to navigate the complexities of influencer marketing. With practical advice and real-world examples from companies including Dell and Spotify, this book is an essential resource for any B2B marketer looking to harness the power of influencer marketing.

À propos

Auteur
Nick Bennett
Éditeur
Kogan Page
Collection
n.c
Parution
2024-12-03
Pages
312 pages
EAN papier
9781398615281

Auteur(s) du livre


Defaut-Illustration Nick Bennett
Nick Bennett is TACK's co-founder and chief customer officer, having over a decade of experience in B2B marketing. Based near Boston, he specializes in go-to-market strategies and champions a people-first approach to drive revenue growth.Nick integrates the creator economy into B2B marketing, sharing insights as a creator and professional. He authors the People-First GTM Newsletter, providing weekly insights on modern buying behaviors and co-hosts the GTM News Desk podcast with Mark Kilens, discussing B2B trends and strategies. Through these platforms, he advocates for people-centric approaches in the B2B landscape.

Caractéristiques détaillées - droits

EAN EPUB
9781398615298
Prix
39,99 €
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
1966 Ko
Ce livre est accessible aux handicaps informations d'accessibilité

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