Nick Bennett is TACK's Co-Founder and Chief Customer Officer, a seasoned B2B marketer with over a decade of experience in the tech industry. Based near Boston, Massachusetts, Nick specializes in go-to-market strategies, championing a people-first approach to foster meaningful connections and drive revenue growth.

As an advocate for integrating the creator economy into B2B marketing, Nick brings unique insights from his experience both as a creator collaborating with B2B brands and as a B2B professional partnering with creators. He is the author of the People-First GTM Newsletter, delivering weekly insights on aligning go-to-market strategies with modern buying behaviors.

Nick also co-hosts the GTM News Desk podcast with Mark Kilens, discussing essential B2B Go-to-Market trends and strategies. Through these platforms, Nick continues to share his expertise and advocate for people-centric approaches in the B2B landscape.