Marketing in a Digital World

Exploring Immersive Experiences, Innovation, and Cultural Dynamics of Consumption

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Éditeur :

Palgrave Macmillan

Paru le : 2026-04-30

The book focuses on emerging digital marketing and consumer culture research directions. It brings together work on immersive experiences, AI-driven innovation, and cultural influences that shape modern consumption. The chapters examine how technology, creativity, and identity shape marketing strat...
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À propos



Collection
n.c

Parution
2026-04-30

Pages
322 pages

EAN papier
9789819565047

 Varsha Jain, Professor of Marketing, ESSCA France, is Deputy Editor of the Journal of Consumer Behaviour and Associate Editor at three “A” journals. She has received awards, chaired global conferences, and published over 145 papers including leading A* and A journals. Githa Heggde, Dean at MICA, holds a Ph.D. in Management from Bharathiar University. With over 30 years of academic, consulting, and industry experience, she has led top business schools, guided institutional turnarounds, contributed to government initiatives, consulted corporates, and published research and books in marketing and supply chain management.   Russel Belk's research explores the meanings of possessions, collecting, gift-giving, sharing, and materialism. His work is often cultural, visual, qualitative, and interpretive. By examining how possessions hold meaning after acquisition and how cultures view consumption, he believes we gain deeper insights into how people define themselves through what they desire, own, and use.   George Spais is an adjunct faculty member at the Hellenic Open University. His expertise includes promotion management, digital marketing, and marketing education. His research is widely published in scholarly journals of marketing, and he worked extensively as marketing consultant and serves as editor for several major marketing journals.

Caractéristiques détaillées - droits

EAN PDF
9789819565054
Prix
168,79 €
Nombre pages copiables
3
Nombre pages imprimables
32
Taille du fichier
7834 Ko
EAN EPUB
9789819565054
Prix
168,79 €
Nombre pages copiables
3
Nombre pages imprimables
32
Taille du fichier
10179 Ko

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