Téléchargez le livre : Loyalty Myths

Loyalty Myths

Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work
de

, , , ,

Éditeur :

Wiley

Paru le : 2005-10-10

In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition ...
Voir tout
Ce livre est accessible aux handicaps Voir les informations d'accessibilité
Ebook téléchargement DRM Adobe 🛈
22,58 €
Ajouter à ma liste d'envies
Téléchargement immédiat
Dès validation de votre commande
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

badge apple Application Louise Reader
badge Android Application Louise Reader

Description du livre

In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data.
Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors’ findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.

À propos

Auteur
Lerzan Aksoy , Timothy L. Keiningham , Terry G. Vavra , Terry G. Vavra , Henri Wallard
Éditeur
Wiley
Collection
n.c
Parution
2005-10-10
Pages
272 pages
EAN papier
9780471743156

Caractéristiques détaillées - droits

EAN PDF
9780471746836
Prix
22,58 €
Nombre pages copiables
0
Nombre pages imprimables
272
Taille du fichier
4055 Ko
Ce livre est accessible aux handicaps informations d'accessibilité

Suggestions personnalisées