Ebooks de Timothy L. Keiningham en PDF et EPUB

2 Livre(s)
Télécharger le livre : The Wallet Allocation Rule
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The Wallet Allocation Rule
Lerzan Aksoy , Alexander J. Buoye , Timothy L. Keiningham , Luke Williams
Customer Loyalty Isn't Enough—Grow Your Share of Wallet The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and...

Editeur : Wiley
Parution : 2015-02-04

PDF, ePub

18,04 €
Télécharger le livre : Loyalty Myths
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Loyalty Myths
Lerzan Aksoy , Timothy L. Keiningham , Terry G. Vavra , Terry G. Vavra , Henri Wallard
In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one...

Editeur : Wiley
Parution : 2005-10-10

PDF

22,58 €