Téléchargez le livre : Multisensory Impact of Sport Events

Multisensory Impact of Sport Events

A Comparative Effect Analysis Based on Soccer Games
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Paru le : 2016-01-13

Thorsten Tham highlights the fundamental changes that have swept Germany’s footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that can raise the loyalty of football-affine target groups before, during and after the game. Based on the example of ...
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Description du livre


Thorsten Tham highlights the fundamental changes that have swept Germany’s footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that can raise the loyalty of football-affine target groups before, during and after the game. Based on the example of traditional club VfL Bochum 1848 an online survey to analyze the influence of a Bundesliga match on different visitor target groups is conducted. The author discusses ways in which football clubs can change their multisensual approach to raise the profile of their club brand among football-affine target groups and increase loyalty to the club.

À propos

Auteur
Thorsten Tham
Éditeur
Springer Gabler
Collection
Schriftenreihe der HHL Leipzig Graduate School of Management
Parution
2016-01-13
Pages
302 pages
EAN papier
9783658121044

Auteur(s) du livre


Defaut-Illustration Thorsten Tham

Caractéristiques détaillées - droits

EAN PDF
9783658121051
Prix
52,74 €
Nombre pages copiables
3
Nombre pages imprimables
30
Taille du fichier
5089 Ko
Ce livre est accessible aux handicaps informations d'accessibilité

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