Télécharger le livre :  Multisensory Impact of Sport Events
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Thorsten Tham highlights the fundamental changes that have swept Germany’s footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that can raise the loyalty of football-affine target groups before, during and after the...

Editeur : Springer Gabler
Parution : 2016-01-13
Collection : Schriftenreihe der HHL Leipzig Graduate School of Management
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