SIMON J. ROBINSON is Professor of Applied and Professional Ethics, Leeds Metropolitan University, UK. Educated at Oxford and Edinburgh Universities, Robinson became a psychiatric social worker before entering the Church of England priesthood in 1978. He entered university chaplaincy at Heriot-Watt University, and the University of Leeds, developing research and teaching in areas of applied ethics and practical theology. In 2004 he joined Leeds Metropolitan University. Books include: Agape, Moral Meaning and Pastoral Counselling; Engineering Business and Professional Ethics; Spirituality Ethics and Care. ALEXANDRA J. KENYON is Vice President of CIRCLE an international research committee and a Chartered Marketer with background in the advertising, planning and consumer research industry for the leisure and licensed retail industry. She has has published journal articles and presented at conference on topics such as alcohol advertising, the licensed trade, Corporate Social Responsibilities and Binge Drinking.