Ebooks de S. Robinson en PDF

2 Livre(s)
Télécharger le livre : Ethics in the Alcohol Industry
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Ethics in the Alcohol Industry
A. Kenyon , S. Robinson
A close look at the ethical and social responsibilities of the alcohol industry in the 21st Century. It begins with a whistle stop tour of the historical developments of alcohol. It then critiques the legislative and voluntary codes surrounding the advertising industry,...

Editeur : Palgrave Macmillan
Parution : 2009-07-30

PDF

52,74 €
Télécharger le livre : Customer Loyalty
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Customer Loyalty
L. Etherington , S. Robinson
The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new...

Editeur : Palgrave Macmillan
Parution : 2005-11-07

PDF

42,19 €